Kapwing app profile
For marketing, social and comms teams who use Kapwing as an online video editor and AI video generator: what it does, how its credits are priced, and why VidRush makes the finished YouTube video, not a draft to edit.
One brief in, a finished 6 to 40 minute video out, cut from real footage. You see the credit quote before anything runs.

Kapwing
Browser-based video editor with AI tools and a prompt-to-video generator, built for creative teams
1.8
· 1,375 reviews

About
Kapwing is a browser-based video platform for teams. It combines a drag-and-drop timeline editor with real-time collaboration and commenting, and a set of AI tools: auto-subtitles, subtitle translation, text to speech, dubbing, Clean Audio, Smart Cut and a Repurpose Studio. Its AI Video Generator turns a text prompt into a video with voiceover, visuals, subtitles, music and characters. Kapwing describes the result as a first draft: a project with layers, timing and sound that you keep editing. Kapwing markets to marketers, internal comms teams, content creators and educators. It can also be run from Claude or ChatGPT through an MCP connector.
Ideal for
Marketing, comms and social media teams who edit their own footage in a shared browser workspace and need subtitles, translation, resizing and quick AI first drafts.
What it does well
Paid plans export watermark-free video in 4K, up to 120 minutes long
Drag-and-drop timeline editor with real-time collaboration, commenting and link sharing
Auto-subtitling, plus subtitle translation into over 60 languages
AI Video Generator builds a first-draft project from a prompt with voiceover, visuals, subtitles and music
Smart Cut removes silences automatically, and Clean Audio removes background noise and corrects loudness
Business plan adds custom voice clones and lip sync
Weighing Kapwing for long-form YouTube? VidRush builds the whole edit
4.3
· 54 reviews
None on Mini and Pro: all 8 from one brief
You finish footage and visuals, editing
Yes, paired with another tier
—
Yes
—
Yes
—
Yes
—
Yes, plus Cartesia and 25 VidRush-exclusive voices
—
Monthly plans pause for up to 3 months
—
Yes, from one photo, with no charge to create it
—
Editing Style and Script Style learned from one of your videos
—
Up to 30 blocked sources per Brand Profile, plus preferred sources
—
In-app chat, 24 hours on weekdays
—
Priority email support is listed for Enterprise only
1 to 15 at once, by plan
—
Unused plan credits roll over, up to half the monthly allotment
No
Remaining credits are removed at the monthly refresh, including purchased packs
Yes, 6–60 min
Limited
The editor exports up to 120 minutes, but AI generation is billed per 60 seconds and Kapwing calls its output a first draft
Yes
Copyright-free stock library
Stock videos, photos, audio and GIFs inside the editor; Storyblocks not mentioned
Yes
Limited
Text to speech shows an estimated cost before processing; for AI video, the AI estimate is the guide
Yes, 6–60 min
Yes
Upload audio files or record audio in the editor
Yes
Yes
Camera recording in the editor and Smart Cut silence removal; you edit it yourself
Yes (beta)
Limited
Lip sync for persona layers; the generator can add characters
Yes
Yes
Yes (beta)
Yes
Kapwing AI works through a chat box
Yes, 5–50 by plan
Limited
Brand Kit saves logos, fonts and colours; no per-channel profiles stated
Yes, up to 15 by plan
Yes, billed per member
When the video finishes; blocked input and system failures cost nothing
Before processing; refunded only on failure
Successful generations that are not what you wanted are not refunded
First render included in the video charge
Each regeneration costs new credits
Kapwing does not refund successful AI generations; you try again with a new prompt
English, German and Spanish
Subtitles translate to 60+ languages
One brief, one finished video
Research, script, voiceover, footage, editing, music, captions and thumbnail, all in one charge. You get a 6 to 60 minute YouTube video, not a project to keep building.
Real licensed footage
Deep Video v1 Pro cuts Storyblocks stock video, licensed in perpetuity, together with images and motion graphics.
Talking-head editing done for you
Upload a recording of yourself up to 2 hours long. VidRush cuts dead air and filler, then adds B-roll, captions and your theme.
A quote before any credit is spent
The Quote Statement shows format, length, language, model, voice, Brand Profile and a credit estimate. A prompt checker shows how VidRush read your request.
Charged only when the video finishes
Blocked input and generations that fail on a system error cost nothing. The first render is included in the video charge.
Brand Profiles with footage rules
Save each channel's voice, look and editing style, block up to 30 footage sources per profile, and train the styles on one of your own videos.
Finish in the editor or by chat
Make the last fixes in a full timeline editor, or ask Rush Agent (early beta) to swap footage or regenerate a stretch of voiceover.
Pros
A finished 6 to 60 minute YouTube video from one brief, at $1.46 to $2.18 a minute on Pro + Medium, with all eight production steps included.
Real Storyblocks footage, licensed in perpetuity, plus up to 30 blocked footage sources per Brand Profile.
Credits are charged when the video finishes, the first render is included, and unused plan credits roll over up to half the monthly allotment.
The Quote Statement and prompt checker show how VidRush read your request and what it will cost before anything is charged.
Bring your own script, voiceover or talking-head recording up to 2 hours, and VidRush skips the steps you already covered.
Every plan includes every model, input type and platform feature. Plans differ only in capacity.
Cons
Built for long-form widescreen YouTube, so Shorts, Reels and other vertical clips need another tool.
Built for narrated video in English, German and Spanish, so dubbing and subtitle translation into many languages need another tool.
USE CASES
Faceless, talking-head or with an AI presenter: give VidRush a brief, a script or a recording and get the finished long-form video back.
Faceless documentary and explainer channels
Give VidRush a prompt with your topic, length and title. You get back a researched, narrated documentary cut from licensed stock, images and motion graphics.
See how it works
Top 10 lists and breakdowns
Ask for a Top 10 in your prompt or write a list-structured script. VidRush builds a numbered countdown with enough time for each item to land.
See how it works
Talking-head videos
Record yourself once and upload it. VidRush cuts dead air and filler, adds B-roll, captions and your theme, and returns a finished edit.
See how it works
AI presenter videos without filming
Pick a VidRush avatar, a background and a voice. VidRush writes the script and builds the full video around your presenter (beta).
See how it works
Your own face as a reusable host
Upload one photo of yourself to create a custom avatar. It then presents your videos to camera, so you can appear on screen without filming each one.
See how it works
Avatar-led videos with generated scenes
Give Persona I an avatar plus your script or voiceover. It generates a visual for every line and shows your host from different angles, for videos up to 40 minutes.
See how it works
From zero to 3 monetized channels in 5 months
“In that short time I managed to monetize three YouTube channels. That's something I never would have pulled off so fast with a traditional setup. What used to take my team roughly four days to coordinate, scripting, editing, voiceover, finding the right footage, I can now get done in under 30 minutes.”
Arez A.
· VidRush customer
It helped me monetize a channel in 1 month.
“So far, the vidrush videos went viral much faster and more often than the ones my editors did. AND, I created those videos in 1-2 hours, with minimal input on my end. Maybe I changed 1 or 2 scenes. The videos turn out very good.”
RomyB
· VidRush customer
“My editors have been in panic mode since I started using vidrush. It makes great videos in a few hours and also create thumbnail for it. The editing is better than 70% of my editors.”
Osas King
· VidRush customer
Vidrush is for you if you want good quality videos fast
“Vidrush is great because it cuts video production time down by a lot. With a few prompts or even your own custom script, you can get a video done in around a couple hours, versus possibly days with a normal video editor.”
Pic Jr
· VidRush customer
World-Class Tool, World-Class Support
“VidRush has become the backbone of my entire production workflow. The voice quality, imagery, and video output are genuinely impressive, everything comes out looking and sounding professional without the hours of manual editing other tools require.”
Cam Conkle
· VidRush customer
Vidrush is Lifechanging
“Vidrush is insane, I've gotten multiple bangers and made my money back so early that every video afterwards is just playing with house money (one vid hit 1.3M views early on and I barely knew what I was doing back then).”
Gabby
· VidRush customer
The worse editor there is
“I took all my credits for a simple task of a 1 min long video and it’s poorly done. I tried to cancel on the same day I subscribed but AI support told me it wasn’t possible. What a waste of time and money”
Robin White
· Kapwing user
“The website has completely screwed itself over. Like, how in the flying hell do you go from limiting projects from 4 minutes to literally 1 minute?!”
Ivan Stafford
· Kapwing user
DO NOT USE
“It is also so incredibly laggy, even with a high-end PC, it will crash and be unusable, even with very little media. Trying to export ANYTHING will give you a weird, distorted and broken version of the video you originally made.”
Jerome Avondo
· Kapwing user
Subscribed for the Repurpose tool - it changed to unusable
“I subscribed for the Repurpose tool, but they went and changed it to some AI chatbot crap that doesn't function. The old version is unavailable. I have already unsubscribed, but am stuck with a yearly subscription till May.”
LA DARIA
· Kapwing user
Is an AI video editor any good?
What is Kapwing used for?
What is the best video editor?
Is CapCut good for video editing?
Is Kapwing or VidRush the better AI video generator for YouTube videos?
How much does a minute of video cost on Kapwing compared with VidRush?
Can I edit my own talking-head footage in VidRush the way I would in an online video editor?
Why choose VidRush over Kapwing for long-form YouTube videos?

VidRush vs Kapwing

Kapwing alternatives

CapCut: features, pricing and reviews

Canva: features, pricing and reviews
HeyGen: features, pricing and reviews

Higgsfield: features, pricing and reviews

Opus Clip: features, pricing and reviews

InVideo AI: features, pricing and reviews

Kling: features, pricing and reviews

Descript: features, pricing and reviews
Filmora: features, pricing and reviews

Synthesia: features, pricing and reviews

Speechify: features, pricing and reviews

Runway: features, pricing and reviews

Creatify: features, pricing and reviews

Captions: features, pricing and reviews
Faceless.video: features, pricing and reviews
VEED: features, pricing and reviews

Submagic: features, pricing and reviews
Luma: features, pricing and reviews

Riverside.fm: features, pricing and reviews

Crayo: features, pricing and reviews
Syllaby: features, pricing and reviews

Fliki: features, pricing and reviews
Vizard: features, pricing and reviews

AutoShorts: features, pricing and reviews

BigMotion: features, pricing and reviews

Pollo: features, pricing and reviews

Hera: features, pricing and reviews

VidAI: features, pricing and reviews

Faceless.so: features, pricing and reviews

Cardboard: features, pricing and reviews

Clik.ai: features, pricing and reviews

Motionfly: features, pricing and reviews

Motion by Mosaic: features, pricing and reviews
Stanley Studio: features, pricing and reviews

Clypmint: features, pricing and reviews

Klypr: features, pricing and reviews
Real, licensed footage, narration, music and captions, assembled into a publish-ready video in under an hour.




