Kapwing app profile

Kapwing: online video editor with an AI first-draft generator

Kapwing: online video editor with an AI first-draft generator

Kapwing: online video editor with an AI first-draft generator

For marketing, social and comms teams who use Kapwing as an online video editor and AI video generator: what it does, how its credits are priced, and why VidRush makes the finished YouTube video, not a draft to edit.

Weighing Kapwing for long-form YouTube? VidRush builds the whole edit

Weighing Kapwing for long-form YouTube? VidRush builds the whole edit

One brief in, a finished 6 to 40 minute video out, cut from real footage. You see the credit quote before anything runs.

4.3

· 54 reviews

Kapwing

Browser-based video editor with AI tools and a prompt-to-video generator, built for creative teams

1.8

· 1,375 reviews

About

Kapwing is a browser-based video platform for teams. It combines a drag-and-drop timeline editor with real-time collaboration and commenting, and a set of AI tools: auto-subtitles, subtitle translation, text to speech, dubbing, Clean Audio, Smart Cut and a Repurpose Studio. Its AI Video Generator turns a text prompt into a video with voiceover, visuals, subtitles, music and characters. Kapwing describes the result as a first draft: a project with layers, timing and sound that you keep editing. Kapwing markets to marketers, internal comms teams, content creators and educators. It can also be run from Claude or ChatGPT through an MCP connector.

Ideal for

Marketing, comms and social media teams who edit their own footage in a shared browser workspace and need subtitles, translation, resizing and quick AI first drafts.

What it does well

Paid plans export watermark-free video in 4K, up to 120 minutes long

Drag-and-drop timeline editor with real-time collaboration, commenting and link sharing

Auto-subtitling, plus subtitle translation into over 60 languages

AI Video Generator builds a first-draft project from a prompt with voiceover, visuals, subtitles and music

Smart Cut removes silences automatically, and Clean Audio removes background noise and corrects loudness

Business plan adds custom voice clones and lip sync

Weighing Kapwing for long-form YouTube? VidRush builds the whole edit

4.3

· 54 reviews

Kapwing and VidRush pricing, compared per minute of video, not by sticker price

Kapwing and VidRush pricing, compared per minute of video, not by sticker price

Product

Plan

Price

Billing

Includes

Kapwing

Kapwing

Free

Free

$0

$0

Free; 10 credits lifetime

Free; 10 credits lifetime

Watermarked exports, videos up to 4 minutes, 720p, 5 GB cloud storage, 30 minutes of exports a month

Watermarked exports, videos up to 4 minutes, 720p, 5 GB cloud storage, 30 minutes of exports a month

Kapwing

Kapwing

Pro

Pro

$16

$16

Per month; annual billing saves 33%; billed per member

Per month; annual billing saves 33%; billed per member

Kai Video Generation, not a finished video: an AI-generated first draft you still edit in the timeline; you still do footage, the edit. 1,000 credits / month, no watermark, 4K export

Kai Video Generation, not a finished video: an AI-generated first draft you still edit in the timeline; you still do footage, the edit. 1,000 credits / month, no watermark, 4K export

Kapwing

Kapwing

Business

Business

$50

$50

Per month; annual billing saves 33%; billed per member

Per month; annual billing saves 33%; billed per member

Kai Video Generation, not a finished video: an AI-generated first draft you still edit in the timeline; you still do footage, the edit. Everything in Pro, plus 4,000 credits / month

Kai Video Generation, not a finished video: an AI-generated first draft you still edit in the timeline; you still do footage, the edit. Everything in Pro, plus 4,000 credits / month

Kapwing

Kapwing

Enterprise

Enterprise

On request

On request

Custom billing

Custom billing

Everything in Business, plus custom credits, dedicated account manager, priority support, onboarding and training, SAML SSO, custom storage

Everything in Business, plus custom credits, dedicated account manager, priority support, onboarding and training, SAML SSO, custom storage

Top features: VidRush and Kapwing side by side

Top features: VidRush and Kapwing side by side

Feature

VidRush

Kapwing

Steps you still do yourself

Steps you still do yourself

VidRush

VidRush

None on Mini and Pro: all 8 from one brief

Kapwing

Kapwing

You finish footage and visuals, editing

CC and public-domain-only footage mode

CC and public-domain-only footage mode

VidRush

VidRush

Yes, paired with another tier

Kapwing

Kapwing

—

Prompt checker before generation

Prompt checker before generation

VidRush

VidRush

Yes

Kapwing

Kapwing

—

Bring your own script

Bring your own script

VidRush

VidRush

Yes

Kapwing

Kapwing

—

Thumbnail generator

Thumbnail generator

VidRush

VidRush

Yes

Kapwing

Kapwing

—

Full ElevenLabs voice library

Full ElevenLabs voice library

VidRush

VidRush

Yes, plus Cartesia and 25 VidRush-exclusive voices

Kapwing

Kapwing

—

Pause your plan

Pause your plan

VidRush

VidRush

Monthly plans pause for up to 3 months

Kapwing

Kapwing

—

Custom avatar from a photo

Custom avatar from a photo

VidRush

VidRush

Yes, from one photo, with no charge to create it

Kapwing

Kapwing

—

Train on your own channel

Train on your own channel

VidRush

VidRush

Editing Style and Script Style learned from one of your videos

Kapwing

Kapwing

—

Footage source blocklist

Footage source blocklist

VidRush

VidRush

Up to 30 blocked sources per Brand Profile, plus preferred sources

Kapwing

Kapwing

—

Support hours

Support hours

VidRush

VidRush

In-app chat, 24 hours on weekdays

Kapwing

Kapwing

—

Priority email support is listed for Enterprise only

Concurrent videos

Concurrent videos

VidRush

VidRush

1 to 15 at once, by plan

Kapwing

Kapwing

—

Credit rollover

Credit rollover

VidRush

VidRush

Unused plan credits roll over, up to half the monthly allotment

Kapwing

Kapwing

No

Remaining credits are removed at the monthly refresh, including purchased packs

Long-form videos, 6–40 minutes

Long-form videos, 6–40 minutes

VidRush

VidRush

Yes, 6–60 min

Kapwing

Kapwing

Limited

The editor exports up to 120 minutes, but AI generation is billed per 60 seconds and Kapwing calls its output a first draft

Real licensed footage (Storyblocks)

Real licensed footage (Storyblocks)

VidRush

VidRush

Yes

Kapwing

Kapwing

Copyright-free stock library

Stock videos, photos, audio and GIFs inside the editor; Storyblocks not mentioned

Quote before any credit is spent

Quote before any credit is spent

VidRush

VidRush

Yes

Kapwing

Kapwing

Limited

Text to speech shows an estimated cost before processing; for AI video, the AI estimate is the guide

Bring your own voiceover

Bring your own voiceover

VidRush

VidRush

Yes, 6–60 min

Kapwing

Kapwing

Yes

Upload audio files or record audio in the editor

Talking-head editing

Talking-head editing

VidRush

VidRush

Yes

Kapwing

Kapwing

Yes

Camera recording in the editor and Smart Cut silence removal; you edit it yourself

AI presenter inside a full edit

AI presenter inside a full edit

VidRush

VidRush

Yes (beta)

Kapwing

Kapwing

Limited

Lip sync for persona layers; the generator can add characters

Timeline editor

Timeline editor

VidRush

VidRush

Yes

Kapwing

Kapwing

Yes

Chat edits

Chat edits

VidRush

VidRush

Yes (beta)

Kapwing

Kapwing

Yes

Kapwing AI works through a chat box

Brand profiles per channel

Brand profiles per channel

VidRush

VidRush

Yes, 5–50 by plan

Kapwing

Kapwing

Limited

Brand Kit saves logos, fonts and colours; no per-channel profiles stated

Team seats

Team seats

VidRush

VidRush

Yes, up to 15 by plan

Kapwing

Kapwing

Yes, billed per member

When credits are charged

When credits are charged

VidRush

VidRush

When the video finishes; blocked input and system failures cost nothing

Kapwing

Kapwing

Before processing; refunded only on failure

Successful generations that are not what you wanted are not refunded

Re-render cost

Re-render cost

VidRush

VidRush

First render included in the video charge

Kapwing

Kapwing

Each regeneration costs new credits

Kapwing does not refund successful AI generations; you try again with a new prompt

Video languages

Video languages

VidRush

VidRush

English, German and Spanish

Kapwing

Kapwing

Subtitles translate to 60+ languages

Kapwing pros and cons

Kapwing pros and cons

Pros

A finished 6 to 60 minute YouTube video from one brief, at $1.46 to $2.18 a minute on Pro + Medium, with all eight production steps included.

Real Storyblocks footage, licensed in perpetuity, plus up to 30 blocked footage sources per Brand Profile.

Credits are charged when the video finishes, the first render is included, and unused plan credits roll over up to half the monthly allotment.

The Quote Statement and prompt checker show how VidRush read your request and what it will cost before anything is charged.

Bring your own script, voiceover or talking-head recording up to 2 hours, and VidRush skips the steps you already covered.

Every plan includes every model, input type and platform feature. Plans differ only in capacity.

Cons

Built for long-form widescreen YouTube, so Shorts, Reels and other vertical clips need another tool.

Built for narrated video in English, German and Spanish, so dubbing and subtitle translation into many languages need another tool.

What creators say about VidRush

What creators say about VidRush

From zero to 3 monetized channels in 5 months

“In that short time I managed to monetize three YouTube channels. That's something I never would have pulled off so fast with a traditional setup. What used to take my team roughly four days to coordinate, scripting, editing, voiceover, finding the right footage, I can now get done in under 30 minutes.”

Arez A.

· VidRush customer

It helped me monetize a channel in 1 month.

“So far, the vidrush videos went viral much faster and more often than the ones my editors did. AND, I created those videos in 1-2 hours, with minimal input on my end. Maybe I changed 1 or 2 scenes. The videos turn out very good.”

RomyB

· VidRush customer

“My editors have been in panic mode since I started using vidrush. It makes great videos in a few hours and also create thumbnail for it. The editing is better than 70% of my editors.”

Osas King

· VidRush customer

Vidrush is for you if you want good quality videos fast

“Vidrush is great because it cuts video production time down by a lot. With a few prompts or even your own custom script, you can get a video done in around a couple hours, versus possibly days with a normal video editor.”

Pic Jr

· VidRush customer

World-Class Tool, World-Class Support

“VidRush has become the backbone of my entire production workflow. The voice quality, imagery, and video output are genuinely impressive, everything comes out looking and sounding professional without the hours of manual editing other tools require.”

Cam Conkle

· VidRush customer

Vidrush is Lifechanging

“Vidrush is insane, I've gotten multiple bangers and made my money back so early that every video afterwards is just playing with house money (one vid hit 1.3M views early on and I barely knew what I was doing back then).”

Gabby

· VidRush customer

Frequently asked questions

Frequently asked questions

Is an AI video editor any good?

What is Kapwing used for?

What is the best video editor?

Is CapCut good for video editing?

Is Kapwing or VidRush the better AI video generator for YouTube videos?

How much does a minute of video cost on Kapwing compared with VidRush?

Can I edit my own talking-head footage in VidRush the way I would in an online video editor?

Why choose VidRush over Kapwing for long-form YouTube videos?

AI tools generate. VidRush produces.

AI tools generate. VidRush produces.

AI tools generate. VidRush produces.

Real, licensed footage, narration, music and captions, assembled into a publish-ready video in under an hour.

The #1 AI tool for producing

long-form videos

© Copyright 2026, All Rights Reserved by Vidrush AI Studios - VIDRUSH AI STUDIOS LLP

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The #1 AI tool for producing

long-form videos

© Copyright 2026, All Rights Reserved by Vidrush AI Studios - VIDRUSH AI STUDIOS LLP

Subscribe to Our Newsletter

Receive product updates, feature releases, and industry insights straight to your inbox.

The #1 AI tool for producing

long-form videos

© Copyright 2026, All Rights Reserved by Vidrush AI Studios - VIDRUSH AI STUDIOS LLP

Subscribe to Our Newsletter

Receive product updates, feature releases, and industry insights straight to your inbox.