Submagic app profile

Submagic: the AI shorts editor, and where it stops for YouTube

Submagic: the AI shorts editor, and where it stops for YouTube

Submagic: the AI shorts editor, and where it stops for YouTube

For creators who film their own videos and podcasts: how Submagic's AI caption generator and AI shorts editor compare with VidRush on cost per minute, length limits and editing, for shorts and for long-form YouTube.

AI tools generate. VidRush produces.

AI tools generate. VidRush produces.

Real, licensed footage, narration, music and captions, assembled into a publish-ready video in under an hour.

4.3

· 53 reviews

Submagic

AI caption and short-form editing tool that turns your own footage into captioned clips for social platforms

4.5

· 857 reviews

About

Submagic is an AI video editor built around short-form social video. You upload a video or paste a YouTube link (podcasts, YouTube videos or phone footage), and it adds animated captions, removes silences and bad takes, inserts B-roll and finds key moments. It markets captions in 123 languages with 99% accuracy and 35+ animated caption styles. Magic Clips repurposes one long video into several shorts. It also offers AI avatars for shorts, brand kits, scheduled publishing to social platforms and an API. Its homepage headline is "Edit shorts 10x faster with AI", and its use cases target business owners, media companies, marketing teams, agencies, advertisers and content creators making shorts.

Ideal for

Creators, marketers and agencies who already film their own videos or podcasts and want them captioned, trimmed and cut into shorts for TikTok, Reels and YouTube Shorts.

What it does well

Generates captions in 123 languages, with a vendor-claimed 99% accuracy

35+ animated caption styles that highlight, bounce and fade word by word, plus uploadable brand fonts and colours

Automatically removes silences, bad takes and filler words from your recording

Storyblocks B-roll and audio on the Pro and Business plans

Magic Clips turns one long video into multiple shorts

Exports up to 4K at 60 fps on the Business plan, sized for 9:16, 16:9 or 1:1

AI tools generate. VidRush produces.

4.3

· 53 reviews

Submagic plans, compared by cost per minute, not sticker price

Submagic plans, compared by cost per minute, not sticker price

Product

Plan

Price

Billing

Includes

Submagic

Submagic

Starter

Starter

$19 / mo.

$19 / mo.

Billed monthly; $12 / mo. billed yearly

Billed monthly; $12 / mo. billed yearly

About 30 min of AI Auto Captions, not a finished video: your own recording, captioned and trimmed, which you finish yourself; you still do footage, the edit, music. 45 credits (= 15 videos)

About 30 min of AI Auto Captions, not a finished video: your own recording, captioned and trimmed, which you finish yourself; you still do footage, the edit, music. 45 credits (= 15 videos)

Submagic

Submagic

Pro

Pro

$39 / mo.

$39 / mo.

Billed monthly; $23 / mo. billed yearly

Billed monthly; $23 / mo. billed yearly

About 200 min of AI Auto Captions, not a finished video: your own recording, captioned and trimmed with B-roll, which you finish yourself; you still do footage, the edit, music.

About 200 min of AI Auto Captions, not a finished video: your own recording, captioned and trimmed with B-roll, which you finish yourself; you still do footage, the edit, music.

Submagic

Submagic

Business

Business

$69 / mo.

$69 / mo.

Billed monthly; $41 / mo. billed yearly

Billed monthly; $41 / mo. billed yearly

About 3,000 min of AI Auto Captions, not a finished video: your own recording, captioned and trimmed with B-roll, which you finish yourself; you still do footage, the edit, music.

About 3,000 min of AI Auto Captions, not a finished video: your own recording, captioned and trimmed with B-roll, which you finish yourself; you still do footage, the edit, music.

Submagic

Submagic

Custom Plan

Custom Plan

On request

On request

Custom

Custom

Custom videos per month, minutes per video, members and Magic Clips limits; unlimited custom templates; dedicated customer success; advanced security and SSO

Custom videos per month, minutes per video, members and Magic Clips limits; unlimited custom templates; dedicated customer success; advanced security and SSO

Submagic's top features, checked against VidRush

Submagic's top features, checked against VidRush

Feature

VidRush

Submagic

What one minute of output is

What one minute of output is

VidRush

VidRush

Pro + Medium: a finished video with licensed Storyblocks video B-roll and motion graphics

Submagic

Submagic

AI Auto Captions: your own recording, captioned and trimmed, which you finish yourself

Steps you still do yourself

Steps you still do yourself

VidRush

VidRush

None on Mini and Pro: all 8 from one brief

Submagic

Submagic

You finish footage and visuals, editing, music and sound

CC and public-domain-only footage mode

CC and public-domain-only footage mode

VidRush

VidRush

Yes

Submagic

Submagic

—

Quote before any credit is spent

Quote before any credit is spent

VidRush

VidRush

Yes

Submagic

Submagic

—

Prompt checker before generation

Prompt checker before generation

VidRush

VidRush

Yes

Submagic

Submagic

—

Bring your own script

Bring your own script

VidRush

VidRush

Yes

Submagic

Submagic

—

Bring your own voiceover

Bring your own voiceover

VidRush

VidRush

Yes

Submagic

Submagic

—

Chat edits

Chat edits

VidRush

VidRush

Yes (beta)

Submagic

Submagic

—

Thumbnail generator

Thumbnail generator

VidRush

VidRush

Yes

Submagic

Submagic

—

Full ElevenLabs voice library

Full ElevenLabs voice library

VidRush

VidRush

Yes, plus Cartesia

Submagic

Submagic

—

Pause your plan

Pause your plan

VidRush

VidRush

Up to 3 months, content kept

Submagic

Submagic

—

Custom avatar from a photo

Custom avatar from a photo

VidRush

VidRush

Yes, from one photo

Submagic

Submagic

—

Learn style from your own video

Learn style from your own video

VidRush

VidRush

Yes, Editing Style and Script Style

Submagic

Submagic

—

Footage source blacklist and whitelist

Footage source blacklist and whitelist

VidRush

VidRush

Blacklist any source, whitelist up to 5

Submagic

Submagic

—

Re-render cost

Re-render cost

VidRush

VidRush

10% of the original generation

Submagic

Submagic

—

Unused credits

Unused credits

VidRush

VidRush

Roll over, up to half the monthly allotment

Submagic

Submagic

—

Concurrent videos

Concurrent videos

VidRush

VidRush

1–6 by plan

Submagic

Submagic

—

Long-form videos, 6–40 minutes

Long-form videos, 6–40 minutes

VidRush

VidRush

Yes, 6–60 min

Submagic

Submagic

Limited: 2, 5 or 30 min per video by plan

Only Business allows videos over 5 minutes, up to 30.

Real licensed footage (Storyblocks)

Real licensed footage (Storyblocks)

VidRush

VidRush

Yes

Submagic

Submagic

Yes, Pro and Business

Storyblocks b-rolls & audio on Pro and Business; Starter gets free b-rolls.

Talking-head editing

Talking-head editing

VidRush

VidRush

Yes

Submagic

Submagic

Yes

Removes silences, bad takes and filler words; eye contact correction on paid tiers above Starter.

AI presenter inside a full edit

AI presenter inside a full edit

VidRush

VidRush

Yes (beta)

Submagic

Submagic

Limited: AI avatars for shorts

Markets AI avatars to create shorts without filming.

Timeline editor

Timeline editor

VidRush

VidRush

Yes

Submagic

Submagic

No; edits by text

"Edit by text. Not by timeline."

Brand profiles per channel

Brand profiles per channel

VidRush

VidRush

Yes, 5–50 by plan

Submagic

Submagic

Limited: Brand Kit on Pro and up

Brand Kit and custom templates; not described as per-channel profiles.

Team seats

Team seats

VidRush

VidRush

1–15 by plan

Submagic

Submagic

1 user, 3 users or unlimited by plan

Priced per member.

When credits are charged

When credits are charged

VidRush

VidRush

Only when a video completes

Submagic

Submagic

On upload: 3 credits per video

AI features cost 1 to 3 credits each; Magic Clips 8 credits each.

Support

Support

VidRush

VidRush

In-app chat, 24/7

Submagic

Submagic

Priority support on Business only

Languages

Languages

VidRush

VidRush

English, German, Spanish

Submagic

Submagic

Captions in 123 languages

Captioning and caption translation; it does not script or narrate videos.

What VidRush does with the footage you already film

What VidRush does with the footage you already film

A finished long-form video from your recording

Upload a talking-head recording and VidRush cuts dead air and filler, adds licensed B-roll matched to your words, music, captions, your theme and a thumbnail, and returns a widescreen YouTube video.

6 to 60 minutes per video

Long-form is the design centre, and every plan includes every model and feature. Submagic caps each video at 2, 5 or 30 minutes depending on the plan.

A timeline editor plus chat edits

Refine the result on a full timeline, or ask Rush Agent (beta) for short, targeted changes in plain language. Re-rendering costs 10% of the original generation. Submagic edits by deleting transcript text.

A quote before any credit is spent

The Quote Statement shows format, length, language, model, voice, Brand Profile, title and estimated credits before you commit. Credits are charged only when a video completes; failed generations cost nothing.

Bring your own script or voiceover

Paste a finished script or upload narration as MP3 or WAV, and VidRush builds the video around it, skipping the steps you already covered.

Brand Profiles per channel

Between 5 and 50 Brand Profiles by plan apply your voice, look and sourcing rules to every video. Train one on your own video so it learns how your channel cuts and writes.

Licensed footage with sourcing controls

On the Pro model, Storyblocks clips are licensed in perpetuity and your channel is whitelisted for you. Choose commercial stock, CC and public-domain only, or web crawling, with a blacklist and whitelist.

Submagic pros and cons

Submagic pros and cons

Pros

Animated captions in 123 languages, with 35+ styles and your own brand fonts and colours

Magic Clips cuts one long video into several shorts for TikTok, Reels and YouTube Shorts

Removes silences, bad takes and filler words from your recording automatically

Schedules and publishes clips to social platforms from the editor

Exports in 9:16, 16:9 or 1:1, up to 4K at 60 fps on Business

Cons

Caps each video at 2 minutes on Starter, 5 on Pro and 30 on Business

No timeline editor; you edit by deleting text from the transcript

Edits footage you upload or link rather than producing a video from a brief

Each upload costs 3 credits and each AI feature 1 to 3 more, so using more features means fewer videos a month

Starter exports only 1080p at 30 fps, and pricing is per member, so each extra seat multiplies the cost

Reviewers report unexpected upgrade charges, and an independent review finds B-roll defaults to generic visuals on technical or financial topics

What creators say about VidRush

What creators say about VidRush

It helped me monetize a channel in 1 month.

“So far, the vidrush videos went viral much faster and more often than the ones my editors did. AND, I created those videos in 1-2 hours, with minimal input on my end. Maybe I changed 1 or 2 scenes. The videos turn out very good.”

RomyB

· VidRush customer

From zero to 3 monetized channels in 5 months

“In that short time I managed to monetize three YouTube channels. That's something I never would have pulled off so fast with a traditional setup. What used to take my team roughly four days to coordinate, scripting, editing, voiceover, finding the right footage, I can now get done in under 30 minutes.”

Arez A.

· VidRush customer

“My editors have been in panic mode since I started using vidrush. It makes great videos in a few hours and also create thumbnail for it. The editing is better than 70% of my editors.”

Osas King

· VidRush customer

Saves a Huge Amount of Time and Delivers Real Quality

“I especially want to highlight the custom script feature, which lets you personalize content nicely, as well as the rendering quality, which is consistently solid.”

RK

· VidRush customer

Vidrush is for you if you want good quality videos fast

“With a few prompts or even your own custom script, you can get a video done in around a couple hours, versus possibly days with a normal video editor.”

Pic Jr

· VidRush customer

Vidrush is Lifechanging

“Vidrush is insane, I've gotten multiple bangers and made my money back so early that every video afterwards is just playing with house money (one vid hit 1.3M views early on and I barely knew what I was doing back then).”

Gabby

· VidRush customer

Frequently asked questions

Frequently asked questions

Is Submagic good for long-form YouTube videos?

Which is the better AI shorts editor, Submagic or VidRush?

How much does Submagic cost per minute compared with VidRush?

Does Submagic have a timeline editor?

Can VidRush edit my talking-head recording like Submagic does?

Can I use VidRush to repurpose into shorts?

Why choose VidRush over Submagic for long-form YouTube?

A finished long-form video for less than an editor charges

A finished long-form video for less than an editor charges

A finished long-form video for less than an editor charges

$1.93 to $2.72 per finished minute. A freelance editor runs $50 to $150 a video and takes days.

The #1 AI tool for producing

long-form videos

© Copyright 2026, All Rights Reserved by Vidrush AI Studios - VIDRUSH AI STUDIOS LLP

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The #1 AI tool for producing

long-form videos

© Copyright 2026, All Rights Reserved by Vidrush AI Studios - VIDRUSH AI STUDIOS LLP

Subscribe to Our Newsletter

Receive product updates, feature releases, and industry insights straight to your inbox.

The #1 AI tool for producing

long-form videos

© Copyright 2026, All Rights Reserved by Vidrush AI Studios - VIDRUSH AI STUDIOS LLP

Subscribe to Our Newsletter

Receive product updates, feature releases, and industry insights straight to your inbox.